Category Archives: Niche Markets

The Rebranding of Creative Memories as Ahni & Zoe: Hello?! We All Have Cameras in Our Pockets

At first I was deeply skeptical of Creative Memories is rebranding as Ahni & Zoe. I was fearful that, they too, had jumped on the pocket scrapbooking bandwagon. I think it is too soon to tell if they have or … Continue reading

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Diverse Scrapbook Products

This entry is part 9 of 9 in the series The Scrapworthy Lives Guide to Market Research

This entry is part 9 of 9 in the series The Scrapworthy Lives Guide to Market ResearchEvery other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research So the Craft … Continue reading

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Posted in Diversity, Niche Markets, Race and Ethnicity, The Scrapworthy Lives Guide to Market Research | Tagged , , , | 12 Comments

Cultural Appropriation in the Scrapbook Industry

This entry is part 7 of 9 in the series The Scrapworthy Lives Guide to Market Research

This entry is part 7 of 9 in the series The Scrapworthy Lives Guide to Market ResearchEvery other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research This week you … Continue reading

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Posted in Industry, Inequality, Niche Markets, Race and Ethnicity, The Scrapworthy Lives Guide to Market Research | Tagged , , | 17 Comments

Scrapbook Ideas for Martin Luther King Jr. Day, Chinese New Year, and Other January Holidays

This entry is part 5 of 9 in the series The Scrapworthy Lives Guide to Market Research

This entry is part 5 of 9 in the series The Scrapworthy Lives Guide to Market ResearchEvery other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research. Today’s discussion is … Continue reading

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Posted in Holidays, Niche Markets, Scrapworthy Lives Products, The Scrapworthy Lives Guide to Market Research | Tagged , , , , , , , | 2 Comments