Tag Archives: Market Research

What Does the Closure of Archiver’s Mean for the Scrapbook Industry?

The first time I visited Archiver’s was probably 6-7 years ago in one of their Chicago locations. I was unimpressed. I liked their use of space and their selection. I did not like their lack of customer service. I came … Continue reading

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Posted in Industry | Tagged , | 8 Comments

The Rebranding of Creative Memories as Ahni & Zoe: Hello?! We All Have Cameras in Our Pockets

At first I was deeply skeptical of Creative Memories is rebranding as Ahni & Zoe. I was fearful that, they too, had jumped on the pocket scrapbooking bandwagon. I think it is too soon to tell if they have or … Continue reading

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Homeward Bound: Chapter 10 (The Last Chapter)

This is the last (planned) post on Homeward Bound by Emily Matchar. Matchar writes how writing this book allowed her to “realize that domestic perfection on the Internet is often an illusion” (p. 231). Absolutely! Personally, when I began this … Continue reading

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Posted in B&B Review, Industry, Inequality | Tagged , , , , , | 2 Comments

The Etsy “Business” Model

I don’t have time to devote to an analysis of this article from Slate on Etsy’s economic impact at the moment, but thought it is a worthwhile read in the context of Homeward Bound.

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Posted in Business | Tagged , , , , | 1 Comment

Customer Service at CHA: Observations from Summer 2012

I thought I would share this post that I prepped last year after attending Summer 2012 CHA as a member of the press. I am pretty much a nobody in the scrapbook industry. Sure, I studied scrapbookers for my dissertation research, … Continue reading

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Posted in CHA, Scrapbook Update, Summer 2012 | Tagged | 2 Comments

The Scrapworthy Lives Guide to Market Research

Did you know that I have an e-book? Yes, it’s true! I wrote The Scrapworthy Lives Guide to Market Research because I want the scrapbook industry to not only survive, but to thrive. If you want to be a part … Continue reading

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Diverse Scrapbook Products

This entry is part 9 of 9 in the series The Scrapworthy Lives Guide to Market Research

This entry is part 9 of 9 in the series The Scrapworthy Lives Guide to Market ResearchEvery other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research So the Craft … Continue reading

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Posted in Diversity, Niche Markets, Race and Ethnicity, The Scrapworthy Lives Guide to Market Research | Tagged , , , | 12 Comments

Marketing for Digital Scrapbook Designers

This entry is part 8 of 9 in the series The Scrapworthy Lives Guide to Market Research

This entry is part 8 of 9 in the series The Scrapworthy Lives Guide to Market ResearchEvery other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research I’ve teamed up … Continue reading

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Cultural Appropriation in the Scrapbook Industry

This entry is part 7 of 9 in the series The Scrapworthy Lives Guide to Market Research

This entry is part 7 of 9 in the series The Scrapworthy Lives Guide to Market ResearchEvery other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research This week you … Continue reading

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Posted in Industry, Inequality, Niche Markets, Race and Ethnicity, The Scrapworthy Lives Guide to Market Research | Tagged , , | 17 Comments

What do you Scrapbook?

This entry is part 6 of 9 in the series The Scrapworthy Lives Guide to Market Research

This entry is part 6 of 9 in the series The Scrapworthy Lives Guide to Market ResearchEvery other Wednesday, I write a business post for the scrapbook industry based on The Scrapworthy Lives Guide to Market Research Today’s scrapbook industry … Continue reading

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Posted in Scrapworthy Lives Products, The Scrapworthy Lives Guide to Market Research | Tagged | 18 Comments